Stroll around Carmarthen market and it quickly becomes clear how important the Welsh language is in this historic town. A young woman is discussing the price of lamb with a butcher in animated Welsh while a teenager in a hoodie is in the bookshop choosing a greetings card in the same language. At the cafe's busy tables there is little evidence of any English at all being spoken.
But language campaigners and many Welsh-speaking residents are warning such vibrancy could be lost if proposals to build thousands of new homes in Carmarthenshire go ahead.
The county council's local development plan makes the case that projected increases in population mean more than 11,000 new homes are needed in this corner of south-west Wales, including 1,200 on the edge of Carmarthen.
The fear among many proud locals is that the majority of the people moving in will not speak Welsh, a change that would pose a "huge threat" to the language.
Town councillor and sheriff Alun Lenny said the language was a fundamental part of Carmarthen life. "Thousands of people live their lives through the medium of Welsh," he said. "It's part of our being. People use Welsh when they shop, when they worship, when they socialise. Much of civic life is carried out in Welsh. It's not a superficial, quirky element."
Lenny says the plans could increase the size of the town, which has about 15,000 residents, by a fifth. "Since the 60s, there has been a constant battle to maintain the language as part of the fabric of present life and society," he said. "These plans threaten to throw all that out of kilter if many hundreds of people who don't speak Welsh – and don't wish to – suddenly move in."
Carmarthen has a wonderfully rich history. It claims to be the oldest town in Wales and the birthplace of Merlin (Myrddin in Welsh), the legendary Welsh prophet and wizard. The Romans and Normans built fortifications here and the Black Book of Carmarthen, a collection of poetry, is one of the earliest surviving manuscripts written solely in Welsh. Just over 50% of the county's population speak Welsh.
In the 1980s there was an influx of people looking to break away from English and Welsh cities, but they tended to be younger people with families who, if anything, gave the language a boost because they put children into the local schools, where they learnt Welsh.
The fear is that the next wave of new arrivals will be older people, retiring to Carmarthenshire, attracted by the relatively low property prices and the proximity of lovely countryside and beaches. But, it is felt, many of them will not bother to learn the language.
Sioned Elin, the Carmarthenshire chair of the Welsh language campaign group Cymdeithas yr Iaith Gymraeg, called for the south-west Wales development to be scrapped, claiming no thorough assessments had been made on the impact of housing developments on the language. "Such assessments would have almost certainly shown a huge threat," she said.
Cymdeithas yr Iaith Gymraeg says what is happening in Carmarthenshire is just one example of a "national crisis". Similar protests against developments are taking place in other areas, including Denbighshire in north-east Wales, where councillors have approved proposals for thousands of new homes. The fear there is that they will be grabbed by commuters from Cheshire and Liverpool.
The Plaid Cymru MEP Jill Evans has raised her concerns with the European Parliament about the Denbighshire plans and is backing the launch of a national movement – calling itself Waking the Dragon – against such developments.
Over the summer, the Welsh assembly government has consulted over new proposals to specify how the language issue should be factored into the local planning process. It accepts the impact of "demographic change" ought to be taken into account. The results of the consultation are being analysed and assembly members are expected to examine them in the autumn.
In its development plan, Carmarthenshire insists that any proposals will have to take the language issue into account. Developers, for example, will have to submit a "linguistic impact assessment or statement" as part of planning applications.
If problems are anticipated, "mitigation measures" such as making sure a number of homes are affordable to local people or providing "support for the language within the community" should be established.
But the plan says that it has to identify new sites for housing and businesses for the good of Carmarthenshire.
Clive Scourfield, the county council's executive board member for regeneration, accepted it was inevitable that many people arriving in the area would not speak Welsh. He urged communities to encourage newcomers to learn the language.
Back in Carmarthen market, Llio Silyn, who runs the Welsh bookshop, said she was worried that young people would not be able to afford the new homes and be squeezed out. "We haven't got anything against people from Cardiff or from England, but the worry is that they will come and push our young people out."
Silyn, who appeared in Hedd Wyn, an Oscar-nominated Welsh language film, said Welsh was vital to the area and its people: "It's a big part of who we are and our place in the world."
Language that refuses to die
• Welsh is a Celtic language, closely related to Cornish and Breton. The Welsh spoken today is directly descended from the language of the sixth century.
• The passing of the 1536 and 1542 Acts of Union made English the language of law and administration of government. Although the Welsh language was not banned, it lost its status and centuries of steady linguistic decline followed.
• Until the mid-19th century, the majority of the Welsh population could speak Welsh – more than 80%.
• The 2001 census showed that 20.8% of the population was able to speak Welsh (582,400 people), an increase compared to the 1991 census (18.7%).
• Welsh-speaking heartlands include Carmarthenshire in the south-west, Gwynedd, Anglesey, Conwy, Denbighshire in the north and Ceredigion in the west.
• The number of communities where more than 70% of the population was able to speak Welsh dropped to 54 according to the 2001 census, compared with 92 in 1991. It is argued that a high density of speakers is required for Welsh to be an everyday language of the community.
• Migration has had a profound effect on traditional heartlands, with many Welsh-speaking young people moving to urban areas to work, coupled with the arrival of people unable to speak Welsh.
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